/* Aliado CRM · guía de marca v1 */
:root {
  --indigo: #2C2398;
  --violet: #7C48F0;
  --deep: #3020AC;
  --bright: #8047F9;
  --lila: #F1ECFE;
  --ink: #14112E;
  --gray: #5E5A78;
  --line: #E6E1F5;
  --green: #087A53;
  --amber: #B45309;
  --white: #fff;
  --grad: linear-gradient(135deg, var(--deep), var(--bright));
  --radius: 20px;
  --shadow: 0 1px 2px rgba(20, 17, 46, .04), 0 12px 32px -12px rgba(44, 35, 152, .18);
  --f-title: "Montserrat", system-ui, sans-serif;
  --f-text: "Inter", system-ui, sans-serif;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 80px; }
body {
  margin: 0; background: var(--white); color: var(--ink);
  font: 400 16px/1.6 var(--f-text); -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
h1, h2, h3 { font-family: var(--f-title); margin: 0; line-height: 1.15; letter-spacing: -.01em; }
h1 { font-size: clamp(2.1rem, 4.6vw, 3.5rem); font-weight: 800; color: var(--indigo); }
h2 { font-size: clamp(1.75rem, 3.4vw, 2.6rem); font-weight: 800; color: var(--indigo); }
h3 { font-size: 1.15rem; font-weight: 700; }
p { margin: 0; }
ul, ol { margin: 0; padding: 0; list-style: none; }

.wrap { width: min(1180px, 100% - 32px); margin-inline: auto; }
.wrap--narrow { width: min(820px, 100% - 32px); }
.grad { background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; }

/* ---------- Botones ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  font: 600 .95rem/1 var(--f-text); padding: 13px 20px; border-radius: 12px;
  border: 1.5px solid transparent; cursor: pointer; white-space: nowrap;
  transition: transform .15s, box-shadow .2s, background .2s, color .2s;
}
.btn:hover { transform: translateY(-1px); }
.btn--lg { padding: 16px 26px; font-size: 1rem; }
.btn--block { width: 100%; }
.btn--primary { background: var(--indigo); color: #fff; box-shadow: 0 8px 20px -8px rgba(44, 35, 152, .6); }
.btn--primary:hover { background: var(--deep); }
.btn--ghost { border-color: var(--indigo); color: var(--indigo); background: #fff; }
.btn--ghost:hover { background: var(--lila); }
.btn--white { background: #fff; color: var(--indigo); }
.btn--outline-w { border-color: rgba(255, 255, 255, .6); color: #fff; }
.btn--outline-w:hover { background: rgba(255, 255, 255, .1); }

/* ---------- Chips, tags, puntos ---------- */
.chip {
  display: inline-flex; align-items: center; gap: 8px; padding: 6px 14px; border-radius: 99px;
  background: var(--lila); color: var(--indigo); font-size: .82rem; font-weight: 600;
}
.dot { width: 8px; height: 8px; border-radius: 50%; display: inline-block; }
.dot--live { background: var(--green); box-shadow: 0 0 0 0 rgba(8, 122, 83, .5); animation: pulse 2s infinite; }
.dot--violet { background: var(--violet); }
@keyframes pulse { 70% { box-shadow: 0 0 0 8px rgba(8, 122, 83, 0); } 100% { box-shadow: 0 0 0 0 rgba(8, 122, 83, 0); } }
.tag {
  display: inline-block; font: 600 .68rem/1 var(--f-text); font-style: normal;
  padding: 5px 8px; border-radius: 99px; white-space: nowrap;
}
.tag--violet { background: var(--lila); color: var(--violet); }
.tag--lila { background: #EEF0FF; color: var(--deep); }
.tag--green { background: #E3F4EC; color: var(--green); }
.tag--amber { background: #FDF0E3; color: var(--amber); }
.ch { width: 10px; height: 10px; border-radius: 3px; display: inline-block; flex: none; }
.ch--wa { background: #25D366; }
.ch--ig { background: linear-gradient(45deg, #F58529, #DD2A7B, #8134AF); }
.ch--ms { background: linear-gradient(45deg, #0099FF, #A033FF); }

.eyebrow { font: 600 .8rem/1 var(--f-text); letter-spacing: .14em; text-transform: uppercase; color: var(--violet); margin-bottom: 14px; }
.eyebrow--light { color: #CBB8FF; }

/* ---------- Nav ---------- */
.nav {
  position: sticky; top: 0; z-index: 50;
  background: rgba(255, 255, 255, .85); backdrop-filter: saturate(1.4) blur(14px);
  border-bottom: 1px solid transparent; transition: border-color .2s;
}
.nav.is-scrolled { border-color: var(--line); }
.nav__in { display: flex; align-items: center; gap: 28px; height: 70px; }
.logo { display: flex; align-items: center; gap: 10px; }
.logo__icon { border-radius: 24%; }
.logo__text { font: 800 1.45rem/1 var(--f-title); color: var(--indigo); letter-spacing: -.02em; }
.logo__text span { font-size: .62em; font-weight: 700; color: var(--violet); letter-spacing: 0; }
.logo--sm .logo__text { font-size: 1.2rem; }
.nav__links { display: flex; gap: 26px; margin-left: auto; font-size: .93rem; font-weight: 500; color: var(--gray); }
.nav__links a:not(.btn):hover { color: var(--indigo); }
.nav__cta-m { display: none; }
.nav__burger { display: none; }

/* ---------- Hero ---------- */
.hero { position: relative; padding: 64px 0 80px; overflow: hidden; }
.hero__glow {
  position: absolute; inset: -10% 0 auto 0; margin-inline: auto; width: 90%; height: 90%;
  background: radial-gradient(closest-side, rgba(128, 71, 249, .16), transparent),
              radial-gradient(closest-side at 30% 70%, rgba(48, 32, 172, .10), transparent);
  pointer-events: none;
}
.hero__in { position: relative; }
.hero__copy { max-width: 860px; margin-inline: auto; text-align: center; }
.hero__copy .lead { margin-inline: auto; }
.hero__copy .hero__ctas, .hero__copy .hero__trust { justify-content: center; }
.hero__copy h1 { margin: 20px 0 14px; }
.hero__rot { font: 700 clamp(1.2rem, 2vw, 1.5rem)/1.3 var(--f-title); color: var(--ink); margin-bottom: 18px; }
.rot { position: relative; display: inline-grid; color: var(--violet); }
.rot__w { grid-area: 1 / 1; opacity: 0; transform: translateY(10px); transition: opacity .4s, transform .4s; white-space: nowrap; }
.rot__w.is-on { opacity: 1; transform: none; }
.lead { font-size: 1.08rem; color: var(--gray); max-width: 680px; }
.hero__ctas { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 30px; }
.hero__ctas--c { justify-content: center; }
.hero__trust { display: flex; flex-wrap: wrap; gap: 8px 22px; margin-top: 26px; font-size: .88rem; color: var(--gray); }
.hero__trust li { display: flex; align-items: center; gap: 6px; }
.hero__trust svg, .fit svg { width: 16px; height: 16px; fill: none; stroke: var(--green); stroke-width: 3; stroke-linecap: round; stroke-linejoin: round; }

/* Maqueta del CRM por dentro */
.app {
  --mono: ui-monospace, "SF Mono", Menlo, monospace;
  position: relative; display: grid; grid-template-columns: 196px 280px 1fr 236px;
  height: 560px; margin-top: 56px; background: #fff; border: 1px solid var(--line); border-radius: 22px;
  box-shadow: 0 40px 100px -40px rgba(44, 35, 152, .55); text-align: left; font-size: 14px;
}
.app > * { min-width: 0; }
.app svg { fill: none; stroke: currentColor; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }
.app__sec { font: 600 .66rem/1 var(--mono); letter-spacing: .2em; text-transform: uppercase; color: #8F87C9; margin: 22px 0 10px 6px; }
.app__sec--dk { color: var(--gray); margin: 0 0 14px; }

/* Barra lateral, en los colores de la marca */
.app__side {
  background: linear-gradient(180deg, #221A78 0%, #17124A 55%, var(--ink) 100%); color: #DCD6FF;
  padding: 20px 12px; border-radius: 22px 0 0 22px;
}
.app__brand { display: flex; align-items: center; gap: 9px; padding-left: 4px; }
.app__brand img { border-radius: 24%; }
.app__brand strong { font: 800 1.05rem/1 var(--f-title); color: #fff; }
.app__sub { font: 500 .64rem/1 var(--mono); letter-spacing: .2em; text-transform: uppercase; color: #A89EF0; margin: 10px 0 0 6px; }
.app__nav li { display: flex; align-items: center; gap: 11px; padding: 9px 10px; border-radius: 10px; font-weight: 500; font-size: .86rem; border: 1.5px solid transparent; }
.app__nav svg { width: 17px; height: 17px; flex: none; }
.app__nav .is-on { background: rgba(124, 72, 240, .25); border-color: rgba(167, 139, 255, .6); color: #fff; }
.app__gap { margin-top: 14px; }

/* Lista de conversaciones */
.app__list { border-right: 1px solid var(--line); display: flex; flex-direction: column; overflow: hidden; }
.app__lh { padding: 18px 16px 12px; border-bottom: 1px solid var(--line); }
.app__lh h4 { font: 700 1.05rem/1 var(--f-text); margin: 0 0 12px; color: var(--ink); }
.app__lh h4 span { font: 500 .72rem/1 var(--mono); color: var(--gray); margin-left: 4px; }
.app__search { display: flex; align-items: center; gap: 8px; padding: 8px 12px; border: 1px solid var(--line); border-radius: 99px; color: #9C98B3; font-size: .76rem; }
.app__search svg { width: 14px; height: 14px; }
.app__filters { display: flex; gap: 6px; margin-top: 12px; }
.app__filters span { display: inline-flex; align-items: center; gap: 6px; padding: 5px 10px; border-radius: 99px; border: 1px solid var(--line); font-size: .74rem; font-weight: 600; color: var(--ink); }
.app__filters b { font-size: .66rem; padding: 2px 6px; border-radius: 99px; background: var(--lila); color: var(--indigo); }
.app__filters .is-on { background: var(--indigo); border-color: var(--indigo); color: #fff; }
.app__filters .is-on b { background: rgba(255, 255, 255, .2); color: #fff; }
.app__convs { overflow: hidden; }
.app__convs li { display: flex; gap: 10px; padding: 12px 14px; border-bottom: 1px solid #F1EEF9; border-left: 3px solid transparent; }
.app__convs li.is-on { background: #F7F4FF; border-left-color: var(--violet); }
.app__convs li > div { min-width: 0; flex: 1; }
.app__convs p { display: flex; justify-content: space-between; gap: 6px; }
.app__convs strong { font-size: .8rem; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.app__convs time { font: .62rem/1.6 var(--mono); color: #9C98B3; white-space: nowrap; }
.app__convs small { display: block; font-size: .72rem; color: var(--gray); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; margin: 2px 0 6px; }
.av {
  position: relative; flex: none; width: 36px; height: 36px; border-radius: 50%; display: grid; place-items: center;
  background: var(--c); color: #fff; font: 700 .7rem/1 var(--f-text);
}
.av .ch { position: absolute; right: -2px; bottom: -2px; width: 12px; height: 12px; border-radius: 50%; border: 2px solid #fff; }
.stg, .pill { display: inline-flex; align-items: center; gap: 5px; font-size: .63rem; font-weight: 600; padding: 3px 8px; border-radius: 99px; margin-right: 4px; white-space: nowrap; }
.stg { border: 1px solid var(--line); color: var(--ink); }
.stg i { width: 6px; height: 6px; border-radius: 50%; background: var(--violet); }
.stg--green i { background: var(--green); }
.pill--cita { background: #EEF0FF; color: var(--deep); }
.pill--human { background: #FDF0E3; color: var(--amber); }
.pill--ad { background: var(--lila); color: var(--violet); }
.js-stg { transition: background .3s, border-color .3s; }
.app.is-sold .js-stg { background: #E3F4EC; border-color: #BFE5D2; color: var(--green); }
.app.is-sold .js-stg i { background: var(--green); }

/* Chat */
.app__chat { display: flex; flex-direction: column; background: #FAF9FE; }
.app__ch { display: flex; align-items: center; gap: 10px; padding: 14px 18px; background: #fff; border-bottom: 1px solid var(--line); }
.app__ch strong { display: block; font-size: .9rem; }
.app__ch small { font: .68rem/1 var(--mono); color: var(--green); }
.app__msgs { flex: 1; padding: 18px; display: flex; flex-direction: column; gap: 10px; overflow: hidden; justify-content: flex-end; }
.msg { max-width: 82%; padding: 9px 12px 7px; border-radius: 14px; font-size: .8rem; line-height: 1.45; }
.msg time { display: block; text-align: right; font: .6rem/1 var(--mono); margin-top: 5px; opacity: .6; }
.msg--in { background: #fff; border: 1px solid var(--line); align-self: flex-start; border-bottom-left-radius: 4px; }
.msg--out { background: var(--lila); border: 1px solid #E2D8FC; align-self: flex-end; border-bottom-right-radius: 4px; color: var(--ink); }
.msg--out time { color: var(--violet); opacity: 1; }
.msg--typing { background: var(--lila); align-self: flex-end; display: flex; gap: 4px; padding: 11px 14px; }
.msg--typing i { width: 6px; height: 6px; border-radius: 50%; background: var(--violet); opacity: .35; animation: blink 1.2s infinite; }
.msg--typing i:nth-child(2) { animation-delay: .2s; }
.msg--typing i:nth-child(3) { animation-delay: .4s; }
@keyframes blink { 50% { opacity: 1; } }
.js .app__msgs .msg { display: none; }
.js .app__msgs .msg.is-in { display: block; animation: msgIn .4s ease; }
.js .app__msgs .msg--typing.is-in { display: flex; }
@keyframes msgIn { from { opacity: 0; transform: translateY(8px); } }
.app__comp { display: flex; align-items: center; gap: 10px; margin: 0 14px 14px; padding: 8px 8px 8px 14px; background: #fff; border: 1px solid var(--line); border-radius: 99px; }
.app__ico { color: #9C98B3; display: grid; }
.app__ico svg { width: 16px; height: 16px; }
.app__input { flex: 1; font-size: .76rem; color: #9C98B3; }
.app__send { display: grid; place-items: center; width: 30px; height: 30px; border-radius: 50%; background: var(--indigo); color: #fff; }
.app__send svg { width: 14px; height: 14px; }

/* Detalles */
.app__det { border-left: 1px solid var(--line); padding: 20px 18px; }
.app__who { display: flex; align-items: center; gap: 10px; margin-bottom: 14px; }
.app__who strong { display: block; font-size: .86rem; }
.app__who small { font: .66rem/1 var(--mono); color: var(--gray); }
.app__ai { display: flex; align-items: center; justify-content: space-between; gap: 8px; padding: 12px; border: 1px solid var(--line); border-radius: 12px; background: #FCFBFF; margin-bottom: 22px; }
.app__ai strong { display: block; font-size: .74rem; }
.app__ai small { font-size: .66rem; color: var(--green); }
.app__tgl { flex: none; width: 34px; height: 20px; border-radius: 99px; background: var(--indigo); position: relative; }
.app__tgl::after { content: ""; position: absolute; right: 3px; top: 3px; width: 14px; height: 14px; border-radius: 50%; background: #fff; }
.app__stages li { position: relative; padding: 0 0 15px 26px; font-size: .78rem; color: var(--gray); transition: color .3s; }
.app__stages li::before {
  content: ""; position: absolute; left: 0; top: 2px; width: 14px; height: 14px; border-radius: 50%;
  border: 2px solid var(--line); background: #fff; z-index: 1; transition: all .3s;
}
.app__stages li::after { content: ""; position: absolute; left: 7px; top: 16px; bottom: 0; width: 2px; background: var(--line); }
.app__stages li:last-child::after { display: none; }
.app__stages .done { color: var(--ink); }
.app__stages .done::before, .app__stages .done::after { background: var(--indigo); border-color: var(--indigo); }
.app__stages .now { color: var(--indigo); font-weight: 700; }
.app__stages .now::before { background: var(--violet); border-color: var(--violet); box-shadow: 0 0 0 4px var(--lila); }

.app__float {
  position: absolute; right: -20px; top: -30px; padding: 12px 18px; text-align: center;
  background: #fff; border: 1px solid var(--line); border-radius: 14px; box-shadow: var(--shadow);
}
.app__float strong { display: block; font: 800 1.1rem/1.2 var(--f-title); color: var(--green); }
.app__float small { font-size: .72rem; color: var(--gray); }

/* ---------- Canales ---------- */
.channels { border-block: 1px solid var(--line); padding: 26px 0; background: #FCFBFF; }
.channels .wrap { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 16px 32px; }
.channels__t { font-weight: 600; color: var(--gray); font-size: .95rem; }
.channels__list { display: flex; flex-wrap: wrap; gap: 10px; }
.channels__list li {
  display: flex; align-items: center; gap: 8px; padding: 9px 16px; border-radius: 99px;
  background: #fff; border: 1px solid var(--line); font-weight: 600; font-size: .9rem;
}
.channels__list .chl { width: 20px; height: 20px; flex: none; }
.channels__list .ch { width: 14px; height: 14px; border-radius: 4px; }

/* ---------- Secciones ---------- */
.section { padding: 96px 0; }
.section--lila { background: linear-gradient(180deg, #F7F4FF, var(--lila)); }
.head { max-width: 720px; margin: 0 auto 52px; text-align: center; }
.head h2 { margin-bottom: 16px; }
.head > p:last-child { color: var(--gray); font-size: 1.06rem; }

.grid4 { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }
.pain { padding: 26px; border: 1px solid var(--line); border-radius: var(--radius); background: #fff; }
.pain__i { font-size: 1.6rem; display: grid; place-items: center; width: 52px; height: 52px; border-radius: 14px; background: var(--lila); margin-bottom: 18px; }
.pain h3 { margin-bottom: 8px; }
.pain p { color: var(--gray); font-size: .94rem; }

/* Comparación */
.vs { display: grid; grid-template-columns: 1fr 1.1fr; gap: 20px; max-width: 980px; margin-inline: auto; align-items: stretch; }
.vs__col { border-radius: var(--radius); padding: 32px; }
.vs__col h3 { display: flex; align-items: center; gap: 10px; font-size: 1.3rem; margin-bottom: 22px; }
.vs__col h3 img { border-radius: 24%; }
.vs__col li { display: flex; gap: 12px; padding: 11px 0; border-top: 1px solid; font-size: .96rem; }
.vs__col li::before { flex: none; width: 22px; height: 22px; border-radius: 50%; display: grid; place-items: center; font-size: .75rem; font-weight: 700; margin-top: 1px; }
.vs__col--bot { background: #fff; border: 1px solid var(--line); color: var(--gray); }
.vs__col--bot h3 { color: var(--ink); }
.vs__col--bot li { border-color: var(--line); }
.vs__col--bot li::before { content: "✕"; background: #F3F1F8; color: #9C98B3; }
.vs__col--us { background: var(--grad); color: #fff; box-shadow: 0 30px 60px -30px rgba(48, 32, 172, .7); }
.vs__col--us li { border-color: rgba(255, 255, 255, .18); }
.vs__col--us li::before { content: "✓"; background: #fff; color: var(--violet); }

/* Bento de funciones */
.bento { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.card {
  padding: 28px; border-radius: var(--radius); border: 1px solid var(--line); background: #fff;
  transition: transform .2s, box-shadow .2s;
}
.card:hover { transform: translateY(-3px); box-shadow: var(--shadow); }
.card h3 { margin: 16px 0 8px; }
.card p { color: var(--gray); font-size: .95rem; }
.card--wide { grid-column: span 2; display: grid; grid-template-columns: 1fr 1fr; gap: 24px; align-items: center; background: linear-gradient(135deg, #fff, #F7F4FF); }
.card--tall { grid-row: span 2; background: linear-gradient(180deg, #fff, #F7F4FF); }
.card--brand { background: var(--grad); border: 0; color: #fff; }
.ads-flow { display: grid; gap: 8px; position: relative; }
.ads-flow::before { content: ""; position: absolute; left: 21px; top: 16px; bottom: 16px; width: 2px; background: var(--line); }
.ads-flow__row {
  position: relative; display: grid; gap: 2px; background: #fff; border: 1px solid var(--line);
  border-radius: 12px; padding: 9px 12px 9px 40px; box-shadow: 0 4px 14px -10px rgba(44, 35, 152, .4);
}
.ads-flow__row::before {
  content: ""; position: absolute; left: 16px; top: 50%; width: 12px; height: 12px; margin-top: -6px;
  border-radius: 50%; background: #fff; border: 2px solid var(--violet);
}
.ads-flow__k { font-size: .68rem; font-weight: 600; text-transform: uppercase; letter-spacing: .08em; color: var(--gray); }
.ads-flow__row b { display: flex; align-items: center; gap: 8px; font-size: .85rem; font-weight: 600; }
.ads-flow__row--meta { background: var(--lila); border-color: #DCD0FB; }
.ads-flow__row--meta::before { background: var(--violet); }
.ads-flow__row--meta b { color: var(--indigo); }
.card--brand p { color: rgba(255, 255, 255, .85); }
.card--brand .ico { background: rgba(255, 255, 255, .15); }
.card--brand .ico svg { stroke: #fff; }
.ico { display: grid; place-items: center; width: 46px; height: 46px; border-radius: 13px; background: var(--lila); }
.ico svg { width: 22px; height: 22px; fill: none; stroke: var(--violet); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.mini-inbox { display: grid; gap: 8px; }
.mini-inbox div {
  display: flex; align-items: center; gap: 10px; background: #fff; border: 1px solid var(--line);
  border-radius: 12px; padding: 10px 12px; font-size: .85rem; box-shadow: 0 4px 14px -10px rgba(44, 35, 152, .4);
}
.mini-inbox b { font-weight: 600; flex: 1; }
.stages { margin-top: 26px; display: grid; gap: 0; }
.stages li { position: relative; padding: 0 0 22px 32px; font-size: .92rem; color: var(--gray); }
.stages li::before {
  content: ""; position: absolute; left: 0; top: 2px; width: 18px; height: 18px; border-radius: 50%;
  border: 2px solid var(--line); background: #fff; z-index: 1;
}
.stages li::after { content: ""; position: absolute; left: 9px; top: 20px; bottom: 0; width: 2px; background: var(--line); }
.stages li:last-child::after { display: none; }
.stages .done { color: var(--ink); }
.stages .done::before { background: var(--indigo); border-color: var(--indigo); }
.stages .done::after { background: var(--indigo); }
.stages .now { color: var(--indigo); font-weight: 700; }
.stages .now::before { border-color: var(--violet); box-shadow: 0 0 0 5px var(--lila); background: var(--violet); }

/* Banda 24/7 */
.band { background: var(--ink); color: #fff; padding: 96px 0; position: relative; overflow: hidden; }
.band::before {
  content: ""; position: absolute; inset: auto -10% -60% 40%; height: 120%;
  background: radial-gradient(closest-side, rgba(128, 71, 249, .45), transparent); pointer-events: none;
}
.band__in { position: relative; display: grid; grid-template-columns: 1.1fr 1fr; gap: 56px; align-items: center; }
.band h2 { color: #fff; margin-bottom: 18px; }
.band p:not(.eyebrow) { color: #C9C5DE; font-size: 1.06rem; margin-bottom: 30px; }
.stats { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.stats li { padding: 24px; border-radius: var(--radius); background: rgba(255, 255, 255, .06); border: 1px solid rgba(255, 255, 255, .1); }
.stats strong { display: block; font: 800 1.9rem/1.1 var(--f-title); background: linear-gradient(135deg, #fff, #C9B4FF); -webkit-background-clip: text; background-clip: text; color: transparent; margin-bottom: 6px; }
.stats span { color: #C9C5DE; font-size: .9rem; }

/* Para quién */
.who { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.who article { padding: 26px; border-radius: var(--radius); border: 1px solid var(--line); transition: border-color .2s, transform .2s; }
.who article:hover { border-color: var(--violet); transform: translateY(-3px); }
.who span { font-size: 1.9rem; }
.who h3 { margin: 12px 0 6px; }
.who p { color: var(--gray); font-size: .94rem; }
.profiles { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; margin-top: 36px; }
.profile { padding: 34px; border-radius: var(--radius); background: var(--lila); }
.profile--team { background: var(--indigo); color: #fff; }
.profile--team .eyebrow { color: #CBB8FF; }
.profile--team p:not(.eyebrow), .profile--team li { color: #D9D4F5; }
.profile h3 { font-size: 1.35rem; margin-bottom: 12px; }
.profile p:not(.eyebrow) { color: var(--gray); margin-bottom: 18px; }
.profile li { position: relative; padding-left: 26px; margin-top: 8px; font-size: .95rem; }
.profile li::before { content: "✓"; position: absolute; left: 0; color: var(--violet); font-weight: 700; }
.profile--team li::before { color: #CBB8FF; }
.fit { margin-top: 18px; padding: 30px 34px; border-radius: var(--radius); border: 1.5px dashed #CFC4F5; }
.fit h3 { margin-bottom: 16px; color: var(--indigo); }
.fit ul { display: grid; grid-template-columns: 1fr 1fr; gap: 10px 32px; }
.fit li { position: relative; padding-left: 26px; color: var(--gray); }
.fit li::before { content: "✓"; position: absolute; left: 0; color: var(--green); font-weight: 700; }

/* Pasos */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; counter-reset: s; }
.steps li { position: relative; padding: 28px; border-radius: var(--radius); background: #fff; box-shadow: var(--shadow); }
.steps__n {
  display: grid; place-items: center; width: 44px; height: 44px; border-radius: 13px;
  background: var(--grad); color: #fff; font: 800 1.1rem/1 var(--f-title); margin-bottom: 18px;
}
.steps h3 { margin-bottom: 8px; }
.steps p { color: var(--gray); font-size: .94rem; }

/* Planes */
.impl {
  display: grid; grid-template-columns: auto 1fr auto; gap: 26px; align-items: center;
  padding: 30px 34px; border-radius: var(--radius); background: var(--lila); margin-bottom: 52px;
}
.impl__badge { font: 700 .78rem/1 var(--f-text); text-transform: uppercase; letter-spacing: .1em; padding: 10px 14px; border-radius: 10px; background: var(--indigo); color: #fff; }
.impl h3 { font-size: 1.35rem; color: var(--indigo); margin-bottom: 6px; }
.impl p { color: var(--gray); }
.plans__t { text-align: center; font: 700 1.3rem/1.2 var(--f-title); color: var(--ink); margin-bottom: 24px; }
.plans { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; align-items: stretch; }
.plan {
  position: relative; display: flex; flex-direction: column; padding: 30px 26px; border-radius: var(--radius);
  border: 1px solid var(--line); background: #fff;
}
.plan h3 { font-size: 1rem; color: var(--violet); text-transform: uppercase; letter-spacing: .08em; }
.plan__conv { margin: 10px 0 16px; color: var(--gray); }
.plan__conv b { color: var(--ink); font-size: 1.15rem; }
.plan__price { font: 800 2.8rem/1 var(--f-title); color: var(--indigo); display: flex; align-items: baseline; gap: 4px; }
.plan__price span { font-size: 1rem; font-weight: 700; }
.plan__price small { font: 500 .9rem/1 var(--f-text); color: var(--gray); margin-left: 2px; }
.plan__price--txt { font-size: 1.8rem; line-height: 2.8rem; }
.plan__for { margin: 18px 0 26px; color: var(--gray); font-size: .92rem; flex: 1; }
.plan--top { border: 2px solid var(--violet); box-shadow: 0 30px 60px -30px rgba(124, 72, 240, .6); }
.plan__flag {
  position: absolute; top: -13px; left: 50%; transform: translateX(-50%);
  background: var(--grad); color: #fff; font: 600 .75rem/1 var(--f-text); padding: 7px 14px; border-radius: 99px; white-space: nowrap;
}
.plan--custom { background: linear-gradient(180deg, #fff, #F7F4FF); }
.incl { margin-top: 28px; padding: 22px 28px; border-radius: 16px; border: 1px solid var(--line); display: flex; flex-wrap: wrap; align-items: center; gap: 12px 28px; }
.incl ul { display: flex; flex-wrap: wrap; gap: 8px 24px; }
.incl li { position: relative; padding-left: 22px; color: var(--gray); font-size: .93rem; }
.incl li::before { content: "✓"; position: absolute; left: 0; color: var(--green); font-weight: 700; }

/* FAQ */
.faq { display: grid; gap: 12px; }
.faq details { background: #fff; border-radius: 16px; border: 1px solid var(--line); padding: 0 24px; transition: box-shadow .2s; }
.faq details[open] { box-shadow: var(--shadow); }
.faq summary {
  list-style: none; cursor: pointer; padding: 20px 32px 20px 0; position: relative;
  font: 700 1.02rem/1.4 var(--f-title); color: var(--ink);
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+"; position: absolute; right: 0; top: 50%; transform: translateY(-50%);
  font: 400 1.6rem/1 var(--f-text); color: var(--violet); transition: transform .2s;
}
.faq details[open] summary::after { transform: translateY(-50%) rotate(45deg); }
.faq details p { padding-bottom: 22px; color: var(--gray); }

/* CTA final */
.final { background: var(--grad); color: #fff; padding: 96px 0; text-align: center; position: relative; overflow: hidden; }
.final__in { max-width: 760px; }
.final__icon { margin: 0 auto 26px; border-radius: 24%; box-shadow: 0 20px 40px -10px rgba(20, 17, 46, .5); }
.final h2 { color: #fff; margin-bottom: 16px; }
.final p { color: rgba(255, 255, 255, .88); font-size: 1.08rem; }

/* Footer */
.foot { padding: 36px 0; border-top: 1px solid var(--line); }
.foot__in { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 14px 24px; font-size: .9rem; color: var(--gray); }
.foot__in > p:nth-child(2) { font-weight: 600; color: var(--indigo); }

/* Aparición al hacer scroll */
.js .reveal { opacity: 0; transform: translateY(18px); transition: opacity .6s, transform .6s; }
.js .reveal.is-in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .js .reveal { opacity: 1; transform: none; }
}

/* ---------- Responsive ---------- */
@media (max-width: 1060px) {
  .band__in { grid-template-columns: 1fr; }
  .app { grid-template-columns: 180px 250px 1fr; }
  .app__det { display: none; }
  .grid4, .steps, .plans { grid-template-columns: repeat(2, 1fr); }
  .bento { grid-template-columns: repeat(2, 1fr); }
  .card--tall { grid-row: auto; }
  .card--brand { grid-column: 1 / -1; }
  .who { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 900px) {
  .nav__cta { display: none; }
  .nav__burger {
    display: grid; gap: 6px; margin-left: auto; width: 42px; height: 42px; place-content: center;
    background: var(--lila); border: 0; border-radius: 10px; cursor: pointer;
  }
  .nav__burger span { width: 20px; height: 2px; background: var(--indigo); border-radius: 2px; transition: transform .2s; }
  .nav__burger[aria-expanded="true"] span:first-child { transform: translateY(4px) rotate(45deg); }
  .nav__burger[aria-expanded="true"] span:last-child { transform: translateY(-4px) rotate(-45deg); }
  .nav__links {
    position: absolute; top: 70px; left: 0; right: 0; flex-direction: column; gap: 4px;
    padding: 12px 16px 20px; background: #fff; border-bottom: 1px solid var(--line);
    box-shadow: 0 20px 30px -20px rgba(20, 17, 46, .25); display: none;
  }
  .nav__links.is-open { display: flex; }
  .nav__links a:not(.btn) { padding: 12px 4px; font-size: 1rem; color: var(--ink); }
  .nav__cta-m { display: inline-flex; margin-top: 8px; }
  .vs, .profiles, .fit ul { grid-template-columns: 1fr; }
  .impl { grid-template-columns: 1fr; text-align: left; }
  .impl__badge { justify-self: start; }
}
@media (max-width: 820px) {
  .app { grid-template-columns: 64px 220px 1fr; }
  .app__side { padding: 16px 10px; }
  .app__brand strong, .app__sub, .app__sec, .app__nav li { font-size: 0; }
  .app__sub, .app__sec { margin: 0; height: 18px; }
  .app__nav li { justify-content: center; padding: 10px 0; gap: 0; }
  .app__brand { justify-content: center; padding: 0; }
}
@media (max-width: 640px) {
  .section, .band, .final { padding: 68px 0; }
  .hero { padding: 36px 0 60px; }
  .head { margin-bottom: 36px; }
  .grid4, .steps, .plans, .bento, .who, .stats { grid-template-columns: 1fr; }
  .card--wide { grid-column: auto; grid-template-columns: 1fr; }
  .app { grid-template-columns: 1fr; height: 500px; margin-top: 76px; }
  .app__list { display: none; }
  .app__side { display: none; }
  .app__chat { border-radius: 22px; }
  .app__float { right: 50%; transform: translateX(50%); top: -62px; padding: 8px 14px; white-space: nowrap; }
  .channels .wrap { justify-content: center; text-align: center; }
  .channels__list { justify-content: center; }
  .vs__col, .profile, .fit { padding: 24px; }
  .hero__ctas .btn { flex: 1 1 100%; }
  .plan--top { margin-top: 8px; }
}

/* Botón flotante de WhatsApp */
.wa-float {
  position: fixed; right: 22px; bottom: 22px; z-index: 60;
  display: flex; align-items: center; gap: 10px; padding: 14px;
  background: #25D366; color: #fff; border-radius: 99px; text-decoration: none;
  font: 600 .95rem/1 var(--f-text); box-shadow: 0 14px 30px -10px rgba(7, 94, 84, .55);
  transition: transform .2s, box-shadow .2s;
}
.wa-float:hover { transform: translateY(-3px); box-shadow: 0 18px 36px -10px rgba(7, 94, 84, .65); }
.wa-float svg { width: 30px; height: 30px; fill: #fff; flex: none; }
.wa-float span { padding-right: 6px; }
.wa-float::before {
  content: ""; position: absolute; inset: 0; border-radius: inherit; background: #25D366;
  z-index: -1; animation: waPulse 2.6s ease-out infinite;
}
@keyframes waPulse { 0% { transform: scale(1); opacity: .5; } 70%, 100% { transform: scale(1.35); opacity: 0; } }
@media (max-width: 640px) {
  .wa-float { right: 16px; bottom: 16px; }
  .wa-float span { display: none; }
}
@media (prefers-reduced-motion: reduce) { .wa-float::before { animation: none; } }